Episode 1: Preparing For A Media Interview With Sarah Attman
Preparing for a media interview, particularly for advisors with little to no experience in engaging the press, can be a stressful situation. In a connected world where one soundbite can impact your...
View ArticleEpisode 2: Beginners Guide To Blogging With Alyssa Oursler
A great way to utilize technology to get to your clients is through generating content online for them, specifically through blogging. Advisors can look at blogging as an opportunity to create an...
View ArticleEpisode 3: How Should Brands React To National Tragedy?
The tragic and recent events in Orlando have left the world in a state of mourning -- this mass shooting being the deadliest in U.S. history. Brands and companies are faced with the challenge of...
View ArticleEpisode 4: CRM For Advisors And Agents With Brad Cummins
Customer Relationship Management systems offer a way for brands to connect with customers using different channels. Utilizing CRM will help expand your customer-base to assist with retention and...
View ArticleEpisode 5: Expanding Your Business Through Social Selling With Amy Sitnick
With marketers and advertisers shifting their focus to social media, brands are embracing new opportunities to connect with potential customers online. Social selling, a way of communicating with...
View ArticleEpisode 6: How Your Judgment Impacts Client Relationships With Krishna Pendyala
Brian Hart hosts Krishna Pendyala, founder of The ChoiceLadder Institute, to discuss how the judgment of a financial advisor can impact client relationships. Building trust with clients and prospective...
View ArticleEpisode 7: Niche Marketing for Advisors with Brittney Castro
Targeting a niche community doesn’t mean you have to miss out on opportunities with other demographics. However, a niche approach can call for a different marketing strategy than a standard practice....
View ArticleEpisode 8: Lead Management for Financial Advisors with Chris Sweat
Financial advisors can often find themselves struggling with effectively and efficiently building out their lead management systems. Across the board -- whether it's a big institution or a one-person...
View ArticleEpisode 9: Building an Impactful Brand with Karen Clarke
Branding is more than just a logo or an advertisement – it’s a promise, it’s what you want to be known for and it’s what you can offer or provide that’s unique from any other experience. Karen Clarke,...
View ArticleEpisode 10: Digital Marketing Through Web Design And SEO With Jim Thornton
In the evolving digital age, the importance of establishing an online presence is more critical than ever. Jim Thornton joins Brian Hart to discuss how financial services firms can enhance digital...
View ArticleEpisode 11: Leveraging Third-Party Credibility for Business Development
In an industry flooded with competition, how can a financial services firm ensure that it’s effectively communicating with its target demographic, whether that be prospective new clients or...
View ArticleEpisode 12: Controlling Your Digital Footprint
In an age where social media and digital presence influences people’s perception, controlling your online image is more important than ever. Flackable founder, Brian Hart, is joined by Account...
View ArticleEpisode 13: Integrating Marketing Into Your Company Culture
Flackable Senior Account Executive Alexa Miller joins our host, Brian Hart, to discuss the importance of incorporating marketing into your company culture. The two tackle how to have your team members,...
View ArticleEpisode 14: Integrating marketing and sales with Jake Hoffberg
In an industry clouded with marketers who serve up fluff with no metrics, how can clients determine what the right strategy is for their brand? Jake Hoffberg, CEO and Founder of Direct Response...
View ArticleEpisode 15: How To Get Your Articles Published Online with Kaitlyn Smith
Flackable Account Executive Kaitlyn Smith joins our host, Brian Hart, to discuss the process of getting published online. The two discuss how to identify the right publications, tips for writing and...
View ArticleEpisode 16: Local SEO for Financial Advisors
Flackable founder, Brian Hart, is joined by Account Executive Kelly Holcombe to discuss the importance of local SEO as well as simple strategies that can be implemented to improve local SEO standings....
View ArticleEpisode 17: How To Be An Effective Public Speaker
Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share important tips on further developing your public speaking skills. To learn more, email Flackable or visit the...
View ArticleEpisode 18: Leveraging Third-Party Credibility With Mark Mersman
Mark Mersman, CMO of USA Financial, joins Flackable founder Brian Hart to discuss how financial advisors can leverage third-party credibility and integrate PR success into their greater marketing...
View ArticleEpisode 19: Why Financial Advisors Should Not Do Their Own PR
Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share insight on why financial advisors should avoid executing their own PR efforts. To learn more, email Flackable or visit...
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